Overview

This topic explains the objectives and key results for the LaunchDarkly Program. We recommend using the following guidelines when creating objectives and key results:

Objectives

Write objectives as clear, inspirational statements that describe what you want to achieve. Each objective should be:

• Measurable through specific key results
• Aligned with broader program goals
• Reviewed and updated regularly to reflect changing priorities

Limit each objective to three to five key results.

Key results

Key results measure progress toward your objective. They must be specific, measurable, and verifiable.

Use quantitative metrics:

• State exact numbers, percentages, or timeframes
• Define what you measure and how you measure it
• Include baseline values when comparing improvements
• Specify the time period for measurement

Focus on outcomes:

• Measure results, not activities
• Track what changes, not what you do
• Use leading indicators that predict success
• Include lagging indicators that confirm achievement

Ensure clarity:

• Use clear language that anyone can understand
• Avoid vague terms like “improve” or “better”
• Include specific targets or thresholds
• Define success criteria explicitly

Set realistic targets:

• Aim for 70% to 80% achievement probability
• Set stretch goals that require effort to reach
• Review historical performance to inform targets

Include time-bound elements:

• Set clear deadlines or timeframes
• Define measurement periods
• Align timing with objective review cycles